Owner Greg Popovich

Greg Popovich, Founder and President, has been involved in every aspect of the wine business for over 25 years. His 1994 vision of a winery making delicious wines at great prices has, over the years, become a reality. He now sets the strategic direction of the business and leads the company's commercial and marketing activities.

Winemaker August Briggs (left) and Owner Greg Popovich

August "Joe" Briggs, Consulting Winemaker, is one of the established stars of the California Wine industry, and his achievements have received wide recognition. His passion for making excellent wine and his refusal to accept any lowering of standards have ensured that Castle Rock's wines have maintained their consistent high quality.

Partner & COO Chris Noble

Chris Noble, Partner and Chief Operating Officer, joined Castle Rock in 2003 and brings with him a wealth of business experience from the retail and other industries. He is responsible for the financial aspects of the business and is also responsible for production, supplies, contracts, and public affairs.